Planning Module

We work closely with you and your management team to facilitate and deliver:

... ... ... bringing it all together

The Strategic Plan










To review and document the fundamentals of the growth plan - what, why, where, when and how:

             What you want to achieve over the short, medium and longer term;
             Why you believe it is achievable;
             Where you are currently at;
             How you intend to move forward, filling in the gaps & avoiding 'pit-stops';
             When you will reach the identified milestones on the journey.

The package comprises a series of workshops, templates and custom assignments designed to provide:

A clear identification of the business vision, values and brand identity.

A SWOT analysis to understand the business current strengths, weaknesses, opportunities and threats.

A GAP analysis to identify the strategic and operational gaps to be addressed.

Strategic Objectives to capture smart goals.

Tactical Strategies corresponding to each of the objectives - focussing on key Marketing, Sales, Operational, Financial and Human Resource strategies

A final concise documented Strategic Plan

Specific
Measureable
Achievable
Relevant
Timely

The Marketing Plan









This package also works through a series of workshops, templates and custom assignments and is designed to build on your business strategic objectives to provide:

Market Analysis - including trends, market size (current & projected),
market share, industry analysis, competitor analysis, competitive advantage, preferred customer profile.

Market Selection - to confirm that you are in the right space, and/or you
should be targetting alternative market(s).

Smart Marketing Goals & Objectives.

Corresponding Tactical Strategies based on Product, Price, Promotion &
Place.

A final concise documented Marketing Plan.